Abstract Social media has revolutionized the e-commerce industry. It provides tools to marketers for promoting their products. Strong social media platforms such as Facebook, Twitter, Instagram and Youtube account for a sizeable portion of traffic directed towards e-commerce websites. Social media platforms allow e-commerce businesses to create brand awareness, gain feedback, provide cost-effective marketing solutions and influence customer purchasing decisions. Users actively participate Read more [...]
  Abstract Without doubt or any question if anyone or single innovation has changed the world it is the internet technologies and especially social media. It has transferred and converted the world into one digital village totally making geographical isolation a meaningless argument. Initially considered to be a tool for conveying and sending messages it has immersed itself as a source that has made a mark in all spheres of life, whether healthcare, education and knowledge sharing, Read more [...]