Abstract
This paper aims to examine the different ways through which Social Media was used during the Egyptian Revolution, as well as the impact it had on facilitating social change. This paper begins by examining the use of Social Media to build and mobilize a community. It then assesses how social media was used to transform people from networked individualism to collected action, followed by investigating the influence of social media on social change. Subsequently, the paper will reattribute Read more [...]
Abstract
Social media has revolutionized the e-commerce industry. It provides tools to marketers for promoting their products. Strong social media platforms such as Facebook, Twitter, Instagram and Youtube account for a sizeable portion of traffic directed towards e-commerce websites. Social media platforms allow e-commerce businesses to create brand awareness, gain feedback, provide cost-effective marketing solutions and influence customer purchasing decisions. Users actively participate Read more [...]
Abstract
The purpose of this paper is to gain a better understanding of social media influencers in general and to outline the various effects they have on adolescence. There will also be some concern about how brands use social media influencers to promote their products and content. This paper was divided into two sections: "Impact of social media influencers on teens" and "How brands promote their products and content through social media influencers". As a result, peer-reviewed Read more [...]
Social media raises awareness of current affairs and spreads influences. However, it is also an outlet for negativity and adverse political discourse.
Social media platforms such as Facebook, Instagram, and Twitter are popular with users worldwide. These platforms brought people and organisations together, allowing them to connect and interact in real-time (Vanderkaay, 2010). Many users are probably unaware of the downsides of social media. Usually, the positive traits Read more [...]
The increase of social networking sites and how people interact through social media shows how communities spread awareness and information of current worldwide events. The majority of the population uses technology as a form of communication for personal or information purposes. Social media is considered to be built on the idea of how people know and interact with each other (Raut, & Patil, p.281, 2016). Social networking sites can cause significant changes within different communities Read more [...]
Twitch has evolved from a game-streaming platform, to streamers presenting a program for their followers within a conventional (Nabatchi & Leighninger, 2015), yet digital community in a third place that the audience subscribes to because of their interests and likes.
One of the key factors for this change comes from the shift in what a community now looks like, courtesy of the presence of social media. The other is, the way that societies have experienced Read more [...]
Abstract
This paper looks at migrant communities all over the world and the way they utilise the affordances of social media platforms to stay connected with family back home, build community and retain culture. Drawing upon two ethnographic studies from migrants seeking asylum in Germany and the Netherlands, the paper analyses to what extent social media platforms have helped migrants bridge geographic and spatial boundaries. The discussion concludes that social media has mitigated the Read more [...]
With society seemingly sharing more information online every day, privacy and security is on the forefront of the minds of people today, especially with the recent increase in internet data leaks and breaches that have plagued social networking sites. Both Twitter and Facebook have experienced several major data breaches in the last 5 years with the largest being the April 2019 Facebook data breach where private data from 533 million users was leaked online in 2019 (BBC, 2021). The apparent Read more [...]
Abstract
Modern families no longer actively choose to live close to one another with work, schooling and many other factors driving the predilection for moving away from parents and siblings to secure better employment or achieve lifestyle goals rather than opt for the security of a close - by physical community. This change in community living has impacted seniors that are mostly the ones left behind as their children move away, they retire from work, and potentially Read more [...]
Abstract
As online platforms are constantly being created and utilised globally, their ability to foster meaningful communities has become stronger points of discussion due to their ability to enhance, and in some cases become place holders for real life communities. This tendency to attract, build and maintain various communities can be attributed to the characteristic of ‘third places’, an idea coined by Ray Oldenburg, present in many online platforms. These third places are what Oldernburg Read more [...]
Social media as a effective tool in raising awareness in society
Social media is defined as "a collection of Internet-based apps that build on the conceptual and technological roots of Web 2.0 and enable the production and interchange of User Generated Content." Any online platform that enables users and audiences to generate content and interact with one another is considered social media (Walsh et al., 2021). Online technologies have the ability to reach vast areas Read more [...]
Social media does not create equal third spaces because it is mediated by cultural influences to reproduce social disparities that Indigenous communities face in the "real world". In a technologically mediated society, Aboriginal peoples are embracing social media and digital engagement. The impact of the uptake of technology – such as mobile phones, smartphones, cameras, internet-connected devices and computers, and platforms such as Facebook and YouTube – is widespread, and Read more [...]
Health and Fitness Influencers on TikTok are Spreading Misinformation to Young and Impressionable Audiences within their Community
Abstract:
This paper discusses how the emergence of health and fitness influencers on the social media platform TikTok have negatively contributed to the spread of misinformation within online communities. Although this is not a new issue within the world of social media, it does however pose as a pressing issue as unsubstantiated claims and misleading content Read more [...]
Social media algorithms and popular trends have influenced the perception of COVID-19 more than the truth. We are in an era where everything – news, entertainment, education, and social interaction is at our fingertips. It is not just instant accessibility to an endless pool of information, but it is also having the power to access these things whenever we want. Seeking the truth about issues such as COVID-19 will increasingly become an effort for users, as they navigate the web full of Read more [...]
The Role of Filters & Editing Apps in Creating False Online Identities - by Ella Jones
ABSTRACT
This paper aims to discuss the role that social media platforms play in forming and shaping a young woman’s online identity and sense of self. Specific focus will be placed on the role of augmented reality filters and third-party editing apps, such as Photoshop and Facetune, in perpetuating false and extreme beauty standards for young women, as well as the detrimental effects this Read more [...]
Abstract: This paper aims to demonstrate how social media platforms, namely Instagram, promote and foster identity performance. By looking at the foundational aspects and functions of Instagram, such as user curation tools and instant gratification systems, and also the emerging popularity of ‘influencers’, this paper takes a look at how the platform’s encouragement of identity performance could lead to possible damage to the real-life development of the adolescents’ identity.
Social Read more [...]
Abstract
Coronavirus lockdowns and physical distancing regulations have led to many people around the world having to isolate for varying lengths of times. In light of this, many have turned to communities on social media for support and connection. According to Bauman (2001), community helps us to feel cared for and secure, hence why it is sought after from generation to generation. This paper will address social media’s ability to foster communities, provide evidence as to how social Read more [...]
Abstract: Social isolation and loneliness is associated with aging and recognised as having health impacts on the elderly. Social media can assist in reducing feelings of isolation although technologies must be accessible and usable for the elderly. This paper discusses whether the social media platform, Facebook, has a social responsibility to assist the elderly in using its platform.
You can download a pdf version of this paper here: The Role of Facebook in Addressing Loneliness Read more [...]
Abstract
Digital technologies, in particular social media, have changed the way people communicate, and some argue that it has caused a decline in relationships. Emerging technologies have changed the way people communicate, but it has also improved on shortcomings that were previously experienced by members of a community. Social media has given individuals the opportunity to express their personal opinions and views, instead of only the views of the collective community. Community Read more [...]
Riya - Conference Paper
Abstract:
With the rise of social media, businesses have shifted their marketing mannerisms to adhere to the changes of the times. Every business has its presence on multiple social media networking sites, and they effectively utilize those platforms to market, advertise, create brand awareness, and increase their sales. Marketing through social media platforms (such as Instagram, Facebook, Twitter, Snapchat, etc.) is known as social media marketing. However, Read more [...]
Introduction
Social network sites (SNSs) such Facebook and Twitter have been deeply integrated with our daily practices and people rely on them in every aspect of our lives (Kapoor et al., 2018). While the fundamental technologies of these sites are similar, the primary purpose and function of each site are different. Some sites help you maintain existing offline social networks, share your interests and hobbies, but others assist you in finding new friends bases on common language or political Read more [...]
Abstract
Fandoms have existed on online spaces, such as social media, for decades, but experienced a significant growth following the outbreak of the COVID-19 pandemic. By analysing the ways in which different fandoms have been affected by the pandemic, we can assess how fan communities evolve and operate on social media platforms. Recent technologies were implemented so that fans could partake in their interests from the safety and comfort of their homes during the pandemic, Read more [...]
Fashion influencers and their authentic online identities
Abstract
With the rise of online marketing and electronic word of mouth Instagram fashion influencers have become a vital part of advertising campaigns for fashion brands. Using authentic and trustworthy fashion influencers to promote brands to consumers has proven effective when it comes to marketing and often leads to increased sales. Fashion influencers build communities of followers by portraying an authentic online self Read more [...]
Abstract
The development of social media has become an important part of how LGBTQ+ youth seek information about their sexuality. It provides a space to grow, learn and explore different identities they are restricted from in their offline environments. Social media platforms like Facebook have provided most LGBTQ+ youth with a sense of belonging through the use of community groups to allow for connections and a place where information can be accessed relatively anonymously. Read more [...]