Abstract Social media has revolutionized the e-commerce industry. It provides tools to marketers for promoting their products. Strong social media platforms such as Facebook, Twitter, Instagram and Youtube account for a sizeable portion of traffic directed towards e-commerce websites. Social media platforms allow e-commerce businesses to create brand awareness, gain feedback, provide cost-effective marketing solutions and influence customer purchasing decisions. Users actively participate Read more [...]
Social media platforms such as Instagram, Facebook, and TikTok are well-known over the world; they have brought the world and the community closer by allowing people to communicate and connect in real-time. Every day, these social media platforms strive to enhance their systems to make life simpler for their users. It increased work prospects, brought loved ones closer together, and enhanced human contact to new heights (Vanderkaay, 2010). However, most users are unaware of the drawbacks Read more [...]