Abstract Social media has revolutionized the e-commerce industry. It provides tools to marketers for promoting their products. Strong social media platforms such as Facebook, Twitter, Instagram and Youtube account for a sizeable portion of traffic directed towards e-commerce websites. Social media platforms allow e-commerce businesses to create brand awareness, gain feedback, provide cost-effective marketing solutions and influence customer purchasing decisions. Users actively participate Read more [...]
Social media platforms such as Instagram, Facebook, and TikTok are well-known over the world; they have brought the world and the community closer by allowing people to communicate and connect in real-time. Every day, these social media platforms strive to enhance their systems to make life simpler for their users. It increased work prospects, brought loved ones closer together, and enhanced human contact to new heights (Vanderkaay, 2010). However, most users are unaware of the drawbacks Read more [...]
Introduction: This assignment will investigate the connections that are made between criminal activity and social media platforms. Looking into the way that youth have directly had an impact into the way social media has dictated the way they are able to display their crimes.   Body: Over many generations the way the that people interact has had drastic changes; the largest impacts of social media are on the youth of today. Baby boomers had a different social media perspective Read more [...]
Abstract It’s common knowledge that social media has become integrated into many people’s everyday life. Many people use social media to communicate, find information, and share experiences. As society’s focus shifts to social media, online communities are becoming extremely important to allow individuals to form connections and find a sense of belonging. The nature of community is changing as access to social media is transforming the ability for individuals to connect with Read more [...]
    Abstract Modern families no longer actively choose to live close to one another with work, schooling and many other factors driving the predilection for moving away from parents and siblings to secure better employment or achieve lifestyle goals rather than opt for the security of a close - by physical community. This change in community living has impacted seniors that are mostly the ones left behind as their children move away, they retire from work, and potentially Read more [...]
ABTRACT. This paper aims to explore the adoption of social network sites by the politically marginalised in Zimbabwe to protest against the existing government through online advocacy. The data collected from online content reveals the benefits that these network sites have brought to the politically relegated in Zimbabwe. The study mainly focuses on how these platforms have provided alternative spaces for the politically marginalised. It seeks to exhibit how the oppressed have used these Read more [...]
Does spending time on social media platforms really help youngsters to think critically or is it just for time pass?   Stream: Online networks and change stream   Abstract We are all living in a digital era nowadays and more and more people and youngsters are high consumers of social media platforms to acquire information. Youngsters utilize Facebook, one amongst the most used social media platform. As Khan & Idris (2019) discussed, people rely upon the internet and social Read more [...]
Maintaining levels of fitness during the COVID-19 pandemic became a worldwide problem as many gyms were forced to close. Failing to maintain fitness was a cause of many health-related problems, including mental health issues. One way to overcome the problem was fitness centres moving their classes and other programs online, but there were no guidelines or rules for doing so. This paper investigates the way in which some fitness centres used social media platforms to alleviate the problem of falling participation levels in the fitness industry. This paper examines numerous scholarly texts that looked at the third place and how that is increasingly including online spaces; texts that investigated the social aspects of both YouTube and Facebook as virtual third places; and texts that evaluated the motivations for engaging in fitness activities through online communities. These studies suggest that fitness programs can be moved online, providing all the right criteria are met, such as: social interaction and a sense of belonging, access to infrastructure, digital knowledge, and a sense of community. Without all of these factors, using social media platforms as online third places for people to engage in fitness programs, is likely to fail. Read more [...]
Abstract: Social isolation and loneliness is associated with aging and recognised as having health impacts on the elderly. Social media can assist in reducing feelings of isolation although technologies must be accessible and usable for the elderly. This paper discusses whether the social media platform, Facebook, has a social responsibility to assist the elderly in using its platform.   You can download a pdf version of this paper here: The Role of Facebook in Addressing Loneliness Read more [...]
Abstract Social media groups and networks provide a third, additional, communal space for new parents to find social support, information, medical advice, and experience validation, however, they can also have a harmful effect on wellbeing. This paper argues that Facebook and social network use has a detrimental effect on the wellbeing of new mothers as it perpetuates the western Intensive mothering ideology. By examining studies which document mothers’ participation on Facebook, we can Read more [...]
Abstract The objective of this paper is to analyse the importance of Facebook, as a commonly used social networking site and its relevancy as a medium for introverts to voice out, interact, socialise and collaborate within the online society and WebSphere. In point of fact, an individual has the golden opportunity to adopt any online persona or identity they desire to portray in the online realm; that is anyone could portray themselves as someone totally different from who they are in their Read more [...]
  Social media as a useful tool for young adults to express and shaping their identities online.   Stream: Identity and Online Advocacy   Abstract The purpose of this paper is to show the essential use of social media tools for the young adults to express and shape their identity. It shows how much the social media tools have been a great help for the young adults to express themselves freely as per their own self identity. And also by putting emphasize Read more [...]
    Download PDF Abstract This paper discusses the impact social media has had on traditional ideas of journalism in contemporary society, focusing on the current Russian invasion of Ukraine. Journalism organisations, particularly the mainstream media, have struggled to adapt to the 21st century – declining revenue sources have been detrimental to funding the news – and the emergence of social media has introduced an identity crisis for Read more [...]
  Abstract  The development of social media has become an important part of how LGBTQ+ youth seek information about their sexuality. It provides a space to grow, learn and explore different identities they are restricted from in their offline environments. Social media platforms like Facebook have provided most LGBTQ+ youth with a sense of belonging through the use of community groups to allow for connections and a place where information can be accessed relatively anonymously. Read more [...]