The negative effects of Social Media on the formation of identities among adolescents         Abstract   Twelve and a half years old. The average age when a child activates his/her own personal social media account. It is also during this time that the child is making sense of his identity and navigating through the various questions taking up his curious mind. Picture a road with only one car that is being driven by a 12-year-old with a developing cognitive Read more [...]
Abstract Social media has revolutionized the e-commerce industry. It provides tools to marketers for promoting their products. Strong social media platforms such as Facebook, Twitter, Instagram and Youtube account for a sizeable portion of traffic directed towards e-commerce websites. Social media platforms allow e-commerce businesses to create brand awareness, gain feedback, provide cost-effective marketing solutions and influence customer purchasing decisions. Users actively participate Read more [...]