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Communities and Web 2.0

The benefits of Facebook groups for fashion businesses and influencers: Creating and sustaining community through Web 2.0

ABSTRACT The purpose of this paper is to show how businesses in the fashion industry are utilising Facebook groups to create and sustain community. Facebook groups are a capability available through Facebook that enables users to connect with others that aren’t necessarily included as part of their immediate Facebook friend list. The argument stance that this paper presents is that businesses in the fashion industry are benefiting from using Facebook groups despite the limitations of personal Read more [...]
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Communities and Web 2.0

Dance Professionals in New South Wales and social media: Facebook groups in Self-promotion and togetherness in online communities

NET204_Alison McGuigan_Conference-paperDownload Abstract This conference paper discusses the different dynamics between social media and communities. As the web 2.0 emerged, it challenged conventional barriers like physical and affective distance. To illustrate my point, I focused on dance and performance professionals that use Facebook for promotion and to build their online communities. As dance teachers in New South Wales are mostly freelance or self-employed, they count on Facebook’s Read more [...]
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Communities and Web 2.0

Grindr and Gay Identity

Abstract The purpose of this paper is to describe how the LGBT community have embraced social networking and how for all the benefits that the community have gained, they still continue to challenge heterosexual norms. The introduction of Web 2.0 and the spread of social networking has enabled the LGBT community to flourish in a space that they have taken full advantage of. Dating apps such as Grindr have enabled the already strong community bonds within the LGBT community to be strengthened, Read more [...]
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Communities and Web 2.0

Web 2.0 is just the virtualized jungle.

like us on Facebook & Twitter click to download PDF versionDownload Abstract This paper is aimed to analyse the influence of web 2.0 social networking platforms such as Facebook, Twitter… on the users both mentally and financially. There are huge number of new online social communities established by web 2.0 technology, the owners and developers of them usually launch original social media platforms for free to entice the maximum users at the beginning stage, however the Read more [...]
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Communities and Web 2.0

Virtual communities challenging the professional representation of autism through website discussion forums

This paper looks at the concepts of representation, virtual community, self-presentation and self-representation to argue that virtual communities on Wrong Planet and Aspie Central use website affordances to challenge professional representations of ASD and AS. It focuses on virtual autistic communities by focusing on the discussion forums on the websites Aspie Central and Wrong Planet. Overall, it finds that virtual communities can challenge professional representation where people with ASD and AS can freely speak out. This is evident in the websites which allow anyone to view discussions and use them (if they sign up). Read more [...]
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Communities and Web 2.0

The #SchoolStrike4Climate community and the strength of weak ties

Abstract Focusing on the recent Schools Strike 4 Climate youth movement, this paper examines how weak ties of Web 2.0 technologies strengthen global advocacy movements. This paper will argue the volume, diversity and speed at which weak ties grow are conducive to activism and that weak ties, global networks and mobility create effective political communities. Finally, the paper will discuss the characteristics of social media and how they offer interesting opportunities for community building Read more [...]
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Communities and Web 2.0

The Rising Role of Social Media Communities in Successful Word of Mouth Advertising

Although companies are still investing in traditional advertising both on and offline, social media referrals and influencers are increasingly important for brand success. Consequently, creating strong social media communities around brand reputation and loyalty is essential for corporate success. Abstract This paper discusses how due an obvious increase in social media users in modern society, the use and effectiveness of traditional advertisements is seeing a decline, only to be replaced Read more [...]
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Communities and Web 2.0

Web 2.0 and Feminism: Is social media making us complacent?

Introduction Although the rise of Web 2.0 platforms such as social media and blogging sites has allowed feminists to globally communicate, connect and broaden their community, it has not affected any real change for the women who need it. It has helped feminism evolve into a movement that is easily accessible online, yet this ‘Internet age’ of feminism is not as adept at achieving these equalities through action. Social media sites such as Facebook and Instagram, blog websites, and other Read more [...]
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Communities and Web 2.0

Instagram and AFL: The changing nature of fan-player interaction

Instagram is one of the most accessed social media platforms with around 1 billion active users worldwide (Statista, 2019) where people can connect with others. Social media is an important tool that has significantly changed over the years with more individuals connecting with others in today’s society. The idea of Instagram comes from ways people share photos or videos content via the social media app. Although there are risks of using Instagram for example, the security issues of how unauthorized Read more [...]
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Communities and Web 2.0

‘Fake news’ and Facebook: the growth of right-wing political groups in Australia

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Abstract
Right-wing political groups are on the rise in Australia. This paper examines the role that Web 2.0 technologies and the social networking site Facebook have played in this growth. Facebook’s structure of networked communities facilitates the broad dissemination of sensationalist content, including misinformation and ‘fake news’, creating an effective and relatively unrestricted platform from which right-wing political groups can amplify their Read more [...]