Communities and Web 2.0

The benefits of Facebook groups for fashion businesses and influencers: Creating and sustaining community through Web 2.0

ABSTRACT The purpose of this paper is to show how businesses in the fashion industry are utilising Facebook groups to create and sustain community. Facebook groups are a capability available through Facebook that enables users to connect with others that aren’t necessarily included as part of their immediate Facebook friend list. The argument stance that this paper presents is that businesses in the fashion industry are benefiting from using Facebook groups despite the limitations of personal Read more [...]