Categories
Social Networks

A Company’s Desire to Do Good, but Need to Make Money, in Relation to Facebook’s Platform Optimisation and Mass-Scale Emotional Contagion

Abstract Social networking platforms facilitate the creation of networks across borders and cultures, but this highly interconnected world is vulnerable to manipulative business practices such as emotional contagion in favour of growth and success. This paper identifies and examines the potentail reasons Facebook are employing mass-scale emotional contagion to manipulate users on its platforms for monetary gain. The paper concludes that it is likely given the context that Facebook have a history Read more [...]
Categories
Social Networks

The influence of Facebook on Climate Change (Truth or Lies ?)

Abstract This paper is flagging the issue of the impact of Facebook as a lead platform in social media on climate change knowledge and concerns, whilst Facebook provides a source of awareness information; the key issue is misinformation and the drivers behind those responsible for this misinformation. Facebook is culpable in that it does very little to regulate the information being posted, it allows the right to opinion-ship but lacks credible censorship of sensationalist ideas and content Read more [...]
Categories
Communities and Web 2.0

‘Fake news’ and Facebook: the growth of right-wing political groups in Australia

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Abstract
Right-wing political groups are on the rise in Australia. This paper examines the role that Web 2.0 technologies and the social networking site Facebook have played in this growth. Facebook’s structure of networked communities facilitates the broad dissemination of sensationalist content, including misinformation and ‘fake news’, creating an effective and relatively unrestricted platform from which right-wing political groups can amplify their Read more [...]

Categories
Social Networks

How Facebook Affects Relationship

Abstract Facebook immense influence on individuals cut across all demographic statures, with its impact being felt on various aspects of people’s lives. In line with the impacts that Facebook has on people, this essay expounds on the effect that Facebook has on relationships in general in consideration of concepts such as strong-weak ties, self-presentation, and compression management. Also, the effects it has on the relationship of couples such as jealousy, oversharing on the platform, loss Read more [...]
Categories
Social Networks

Lurkers are us: when nothing signifies something

The Facebook lurker has been given a bad rap. Portrayed as a wannabe, a faker or a shadowy figure with unknown motives, the lurker has become a social media archetype of Web 2.0. But behind the archetype, we are all Facebook lurkers and our use of the lurking posture plays an essential role in sustaining the egocentric Facebook communities we create. The profile of a reluctant lurker therefore is that of a socially detached actor, fearing consequences of their actions, feeling socially isolated Read more [...]