Social Networks

A Company’s Desire to Do Good, but Need to Make Money, in Relation to Facebook’s Platform Optimisation and Mass-Scale Emotional Contagion

Abstract Social networking platforms facilitate the creation of networks across borders and cultures, but this highly interconnected world is vulnerable to manipulative business practices such as emotional contagion in favour of growth and success. This paper identifies and examines the potentail reasons Facebook are employing mass-scale emotional contagion to manipulate users on its platforms for monetary gain. The paper concludes that it is likely given the context that Facebook have a history Read more [...]