Social Networks

Lurkers are us: when nothing signifies something

The Facebook lurker has been given a bad rap. Portrayed as a wannabe, a faker or a shadowy figure with unknown motives, the lurker has become a social media archetype of Web 2.0. But behind the archetype, we are all Facebook lurkers and our use of the lurking posture plays an essential role in sustaining the egocentric Facebook communities we create. The profile of a reluctant lurker therefore is that of a socially detached actor, fearing consequences of their actions, feeling socially isolated Read more [...]