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Identity in Communities and Networks

Cyberhate, Stereotypes, and Social Media: Exploring Instagram’s Role in Reinforcing Harmful Gender Identity Norms

Many early Web 2.0 scholars held high hopes for Instagram. Unlike the rigid perceptions of gender reinforced through traditional media, social network sites (SNS) were heralded as a space where harmful gender norms could be challenged, dismantled, and eradicated. However, cultural and institutional filters embedded within Instagram communities are having quite the opposite effect, instead reinforcing and reproducing existing hegemonic gender stereotypes, inhibiting the formation of group and individual identities that fall outside of existing gender norms, mirroring offline inequalities, and slowing the progress of fourth wave feminism. Read more [...]
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Instagram has been the perfect marketing tool for small businesses

Communities are a vital part of society. From the people to small businesses brings growth and innovation to the local community, they need to be innovated with how they continue to grow in today’s society. With technology always changing and adapting to what people want. A part of technology changing on the daily basis is social media. Social media platforms adapt and change all the time like a small business. A platform that small businesses have gravitated towards is Instagram. Instagram was Read more [...]
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Identity in Communities and Networks

Performative identities in online health and fitness communities are key to meeting fitness goals

Performative identities in online health and fitness communities are key to meeting fitness goalsDownload Individuals who are active participants in online health and fitness communities experience greater success in meeting their health and fitness goals when they portray a performative identity of a fit and healthy individual on social networking sites. Firstly, this paper will discuss the role of community in influencing individual members to achieve their health and fitness goals. It will Read more [...]
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Identity in Communities and Networks

Virtue Signalling via Social Media and the rise of Veganism.

Social Network Sites allow users to create powerful online identities by portraying their strong moral codes by virtue signaling their activism to causes and movements such as veganism, which has grown in popularity exponentially with the uptake of Social Media. Abstract This paper will discuss the performance of online identity and how people can demonstrate their moral and ethical codes with a few keystrokes while not actually having to necessarily demonstrate their commitment to them in Read more [...]
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Communities and Web 2.0

Instagram and AFL: The changing nature of fan-player interaction

Instagram is one of the most accessed social media platforms with around 1 billion active users worldwide (Statista, 2019) where people can connect with others. Social media is an important tool that has significantly changed over the years with more individuals connecting with others in today’s society. The idea of Instagram comes from ways people share photos or videos content via the social media app. Although there are risks of using Instagram for example, the security issues of how unauthorized Read more [...]
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Identity in Communities and Networks

Young women, Instagram and creating identity

Abstract: The purpose of this paper is to understand how young women create their identities in relation to others in online environments. I will argue that young women shape their identities in regard to the sociological influences created by others, peers and audiences alike, through the performing of their identity and the impression that they control and monitor of these displays of identity. I will discuss this using Goffman’s work on performance identity and impression management in relation Read more [...]
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Communities and Web 2.0 Social Networks

Kmart Themed Instagram Accounts and the Online Communities they Inspire.

Kmart Themed Instagram Accounts and the Online Communities they Inspire. Kmart-Themed-Instagram-Accounts-and-the-Online-Communities-they-Inspire-PDFDownload Abstract: This conference paper is about Kmart themed Instagram accounts and the online communities that are created and supported by Kmart fans and Kmart Australia. This conference paper explains how the online communities evolved and why they are considered communities. This conference paper also touches on the benefits the online communities Read more [...]