Performative identities in online health and fitness communities are key to meeting fitness goalsDownload
Individuals who are active participants in online health and fitness communities experience greater success in meeting their health and fitness goals when they portray a performative identity of a fit and healthy individual on social networking sites. Firstly, this paper will discuss the role of community in influencing individual members to achieve their health and fitness goals. It will Read more [...]
Tag: influencers
The rise of social media networks has changed how we communicate, and visual communication has seemingly become important because it is more attractive and engaging. Social network platforms that are visually based are beneficial for people seeking to build their own brand as visual communication is effective in reaching large groups of people. Instagram has become more accessible and is now seen as a beneficial tool in the rise of beauty and fashion influencers. Particular features of Instagram Read more [...]
Social Network Sites allow users to create powerful online identities by portraying their strong moral codes by virtue signaling their activism to causes and movements such as veganism, which has grown in popularity exponentially with the uptake of Social Media.
Abstract
This paper will discuss the performance of online identity and how people can demonstrate their moral and ethical codes with a few keystrokes while not actually having to necessarily demonstrate their commitment to them in Read more [...]
ABSTRACT
This paper discusses the impact of the YouTube platform and how its social aspects have assisted in the forming of flourishing communities of collective interests. This facet and the social networking qualities of the platform have attributed to the expansion of many channels, including journalists and enthusiasts of new technologies, whilst expanding the ability them to reach an audience in a creative, timely and interactive manner.
Keywords: YouTube, communities, influencers, tech Read more [...]
Abstract
Social networking sites have helped improve the way people express themselves and find their identity. They can also be a place for people to join communities, collaborate and promote activist movements such as the vegan movement. Identity among vegan YouTube influencers is very important as there seems to be a fight for status to always be noticed. One of the more popular types of veganism on YouTube is dietary veganism, with influencers focusing on body image and food choices rather Read more [...]