Tag: #Instagraminfluencers

Identity and Online Advocacy

Social Media Influencers and Identity Formation

Celine Sceresini32 Comments

Social Media Influencers and Identity Formation PDF Version HereDownload How individuals identify themselves and choose to identify themselves in online communities and networks have been largely impacted by the identity cues they pick up from influencers. Influencers on social media convey certain ideas, lifestyles and behaviours which advocate and inspire certain ideas and influences individuals to portray similar behaviours. Social media allows individuals to seek out appropriate communities, Read more […]

Identity and Online Advocacy

How the ‘misconception of perfection’ by Instagram Influencers encourages impressionable followers to purchase endorsed products that contribute to idolised body standards.

Layla Santella24 Comments

“Beauty Influencers use Instagram as a social platform to share edited photos of their flawless online persona to stand-out within the attention economy and endorse products, whilst simultaneously and unknowingly contributing to mental health issues to impressionable adolescents.” This paper discusses how influencers as an online community create fictional personas and identities in an attempt to appear marketable to brands through their self-proclaimed aesthetic. Once they begin to stand-out Read more […]

Identity and Online Advocacy

Instagram Influencers and their Complicated Relationship with Fast Fashion – James von Kelaita

James Von Kelaita15 Comments

Fashion has not always been as readily accessible as it is today, the once exclusive hobby for the rich and talented has now become an interest of many people across all market sectors. The trends set and enjoyed by these fashion leaders have now become highly accessible and affordable to obtain. This democratisation of fashion can be attributed to many factors including the rise of the internet blogger and in recent years, Instagram influencers and their ability to create branding so strong that Read more […]

Identity and Online Advocacy

Instagram used as a tool by influencers to perform an “authentic” persona among users.

Lakshana Tannajee40 Comments

TannajeeConferencePaper-identity-and-online-advocacyDownload Abstract: The purpose of this paper is to investigate the different perspectives where Instagram influencers perform an “authentic” persona towards their own community. The argument is that influencers engage actively in the settlement and consolidation of their authentic persona among their followers on Instagram. This paper, therefore, argues that brands and influencers work together to build up marketing strategies and this Read more […]