Identity and Online Advocacy

How the ‘misconception of perfection’ by Instagram Influencers encourages impressionable followers to purchase endorsed products that contribute to idolised body standards.

“Beauty Influencers use Instagram as a social platform to share edited photos of their flawless online persona to stand-out within the attention economy and endorse products, whilst simultaneously and unknowingly contributing to mental health issues to impressionable adolescents.” This paper discusses how influencers as an online community create fictional personas and identities in an attempt to appear marketable to brands through their self-proclaimed aesthetic. Once they begin to stand-out Read more […]