Instagram sets unattainable standards for it’s users.

Instagram is a powerful social media application, with its growing popularity since its release in 2010, we have seen it develop from a basic photo sharing application to one of the most used social media platforms of this decade. With celebrities and social media influencers using Instagram as a platform to connect with their fans and create a community among them, it is often a place of positivity with a strong sense of belonging. With body positivity being a strong focus in the last few years Read more […]

Identity and Online Advocacy

The Failure of Feminist TikTok’s Attempt to Combat Toxic Masculinity

The Failure of Feminist TikTokDownload Abstract TikTok is a significant social media platform which allows users to advocate for causes which they believe in. This paper will explore how feminism has created an online community on TikTok, and how effective it is in providing a solution to feminist issues. This paper will use popular hashtags and TikTok accounts to gather an unbiased impression and explore the popularity of different forms of content, in order to prove that feminist TikTok Read more […]

Identity and Online Advocacy

Hijab wearing Muslim women’s advocacy by performing the self online

Download PDF to read offlineDownload Abstract The purpose of this paper is to present an understanding of how Hijab wearing women perform their identities online and the resulting social advocacy facilitated via virtual communities. It will focus on the use of the Hijab (garment used to cover hair) as a symbol used to advocate for Muslim women who utilise it in the content they broadcast online. Networked individualism along with influencer culture allows these symbols to be propagated to Read more […]

Identity and Online Advocacy

Instagram Influencers and their Complicated Relationship with Fast Fashion – James von Kelaita

Fashion has not always been as readily accessible as it is today, the once exclusive hobby for the rich and talented has now become an interest of many people across all market sectors. The trends set and enjoyed by these fashion leaders have now become highly accessible and affordable to obtain. This democratisation of fashion can be attributed to many factors including the rise of the internet blogger and in recent years, Instagram influencers and their ability to create branding so strong that Read more […]

Online Networks and Social Change

Privacy on social platforms are quite at risks nowadays, what are your views?

Assignment-1-Conference-paper-1-_19965046Download Abstract Social media privacy helps individuals to mind their business without interference from the outside world, social media helps to fascinate an identity on the virtual aspect and let you communicate with one another with the helps of the innovative aspect of some outstanding social media of today. However, the breaches may affect the level of privacy to an extent where some of your personal data that is mail and so one can be leaked. Read more […]

Communities and Social Media

From New York streets to Instagram community: The chronicles of body positivism movement of curvy women and its transition to social media

Conference Paper Full PDF version by Ruby Cadressen Download Abstract This paper will analyze the shift of the curvy women community to Instagram. The social media platform has been promoting body positivity of curvy women by breaking down the beauty standards imposed by the West. For the conference purposes, this paper will provide a brief background history of Body positivism of curvy women, its transition to join Instagram, but focusing mainly on social media hashtags especially #effyourbeautystandards Read more […]

Communities and Social Media

Beauty Influencers, Marketing, Advertising on Social Media and Authorial Identity

CONFERENCEPAPERAUGEpdfDownload Abstract: This paper will deal with the understanding of beauty influencers on social media platforms, primarily Instagram, and how the concept of an influencer has become a marketable asset for beauty brands in the promotion of their products. We will analyse the way that influencers interact with their following to create trustworthy bonds between follower and influencer. The way in which an influencers authorial identity and performative identity is represented Read more […]

Identity and Online Advocacy

TikTok Influencers Spreading Bad Health Habits and Promoting a Starving Gen Z

KatrinaCatchlove_19817972_ConferencePaperDownload Abstract: Social media has enabled an era of misinformation, where content that is false or lacks scientific evidence is spread rapidly, reaching a vast audience. Although misinformation isn’t exclusive to TikTok, the rise of influencers on this platform has meant that the dispersion of misinformation is believed by vulnerable audiences. Generation Z are the most common TikTok users and are the most vulnerable to the spread of misinformation, Read more […]

Online Networks and Social Change

Disinformation is Limiting Participation in Online Climate Change Activism

Humans are causing climate change, and global action needs to be taken to limit any negative effects on humankind and the Earth. This paper will show that, although climate activism on Facebook and Twitter by individuals has increased in popularity and effectiveness in the last two years, the ongoing dissemination of disinformation to these same social networking sites (“SNSs”) causes confusion, which results in public interest in action to curb climate change remaining limited. SNSs produce a networked public, with influencers such as Greta Thunberg and organizations such as Fridays for Future and the Climate Council able to use platform affordances to effectively advocate for climate action, encouraging likeminded individuals to form networks on Facebook and Twitter which assist with online and offline actions to pressure policymakers to act on climate change. Simultaneously, the widespread release of disinformation on Facebook and Twitter means these same affordances lead users to innocently share disinformation and distribute misinformation which is reinforced and amplified in users’ filter bubbles and echo chambers, resulting in ongoing public confusion about the reality of climate change. Such misinformation limits the number of participants acting to achieve social change, restricting real social change and effective collective action.