Online Networks and Social Change

TikTok has dramatically changed the way in which advertisers promote their products and services, although it might not be the most ethical and honest form of advertising

Consumers are now more than ever in control of what they consume. They choose who they listen to, what they watch and especially who they trust. Over the past decade there has been a major change in the way in which advertisers reach their audiences. Previously, advertisers would look to mass marketing campaigns such as TV, radio or newspapers, whereas nowadays they are looking at ways in which they can best make use of digital advertising space to find customers, or have customers find them, but, Read more […]

Communities and Social Media

The vital role of Social Media in the growth and maintenance of volunteer workforces

Abstract The focus of this paper is communities and social media, discussing the role social media plays in the recruitment, engagement, activation, retention and recognition of volunteers and how this is necessary to grow and maintain volunteer workforces. It considers the altruistic motivation of the volunteer and explores how social media can be used to create a sense of belonging and facilitate sharing throughout the volunteer lifecycle. The challenges faced by the not-for-profit sector are Read more […]