Communities and Social Media

The vital role of Social Media in the growth and maintenance of volunteer workforces

Abstract The focus of this paper is communities and social media, discussing the role social media plays in the recruitment, engagement, activation, retention and recognition of volunteers and how this is necessary to grow and maintain volunteer workforces. It considers the altruistic motivation of the volunteer and explores how social media can be used to create a sense of belonging and facilitate sharing throughout the volunteer lifecycle. The challenges faced by the not-for-profit sector are Read more […]