James Manson. May 2018.
Abstract
The ubiquity of the internet and subsequent convergence of technology and culture, combined with the functionality of social media has allowed for new media technologies to be utilised by indigenous and marginalised communities as an effective mode of communication that crosses several cultural, geographic and political lines. Social media has the capacity to democratise and empower users but also to homogenise and pervert understandings depending on its uses. This study has identified that the discussions surrounding issues dealing with indigenous and marginalised communities in Australia are not only proliferated within these communities themselves, but people are often mobilised in response to various crises and citizen reports. This uncovered an interesting mechanism whereby uninvolved agents within various political communities and special interest groups hijacked these issues surrounding indigenous and marginalised peoples, in order to, promote a loosely related agenda. Politics, power, fear, left vs right-wing politics, political correctness and human rights are identified as often at the heart of these discussions and require a discerning eye when navigating social media.
Keywords: Indigenous Communities Online, Social Media, Participatory Culture, Citizen Journalism, Social Capital.
