Who is getting more sex? A comparison of generations dating online.

Abstract

This conference paper discusses the impact web 2.0 has on older adults 65 years and older Online dating platforms have created communities and a space for single individuals to find potential partners. After online dating became an accepted norm it encouraged users to utilize the platform to meet new people from all over the world. It has had an increasingly positive effect for single adults 65 years and older. As social circles shrink it becomes harder for older adults to meet new people therefore resulting in them turning to social media and online dating sites (Alterovitz & Mendelsohn, 2011). Web 2.0 has encouraged older people to go online to find relationships. Online dating sites allow older adults to find what they want in a relationship, which is commonly a low-arousal companionship however do hold sexual attraction highly (Menkin, Robles, Wiley and Gonzaga 2015). There are different sites that cater to different wants, needs and ages groups for example tinder is commonly used by younger adults whereas sites like eHarmony and Plenty of fish are used by older adults.

 

Keywords: web 2.0, online communities, online dating, perceptions, older adults, generational differences.

Web 2.0 and the acceptance of online dating

Web 2.0 is most commonly known as the ‘upgrade’ from web 1.0 (O’Reilly, 2005). Web 2.0 is commonly associated with the concept of ‘user-generated content’ (O’Reilly, 2005). User-generated content is content created by users and published online. Users of the web are no longer just reading web content but creating and participating through commenting, reacting and through own opinion blogs (O’Reilly, 2005). Web 2.0 has evolved into a participatory community where users are creating and collaborating to generate content and engagement (Karpf, 2009). Web 2.0 introduced many new and improved features and opportunities such as google AdSense, Flickr, Bit torrent, Napster, blogging, Wikipedia, tagging, online dating and many more (O’Reilly, 2005). Marwick (2013) discusses how the online community allows you to connect and communicate to other users with similar interests, who you may not have met outside of the online environment.

Web 2.0 has bought many changes to today society and how we connect, communicate. One of the major changes was to the idea of dating (Thottam, 2018). The sophistication of the internet has drastically changed the dating game over the last 10 years (Godfrey, 2011). Godfrey (2011) states that the days when a guy could simply ask a girl out on a date face-to-face or through a simple phone call are long gone. Godfrey (2011) reinforces this point by suggesting that there are now ‘unlimited options for dating and numerous tools to gain access to one’s potential soulmate’. People take time to change and adapt, especially older generations who have been so used to a certain way of doing things for so long (Thottam, 2018). When the first modern newspaper was invented, people included ads to discreetly connect and communicate with new people in hopes of finding ‘love or sex’ (Thottam, 2018). With the introduction of the internet, connecting everyone together these personal ads became digital and internet dating services were created (Thottam, 2018).

Online dating can go back to 1965 when two Harvard students used a questionnaire and an IBM 1401 to match students based on their similarities, this is considering as the beginning of match making services (Thottam, 2018). 1995, before online dating sites launched the World Wide web was available to the public to explore and meet new people (Thottam, 2018). 2000’s was an exciting time in regards to the dating atmosphere. 2000 the now popular dating site eHarmony launched, users would require to fill out a questionnaire and match with other users (Thottam, 2018). 2003 video chat channel skype was introduced making long distant relationships and meeting new people online easier, it reduced the worry about user identities through the use of live video chats (Thottam, 2018). Facebook was launched in 2004, which is not however a dating site but did majorly impact how we connect and date using the internet (Thottam, 2018). Users can now instant message and display relationships online through Facebook. 2007 bought the smart phone giving people the opportunity to communicate on the go 24/7 (Thottam, 2018). Online dating sites have since then grown to include gay dating websites and sites for those looking for different types of relationships. For example, tinder is commonly known as the ‘hook up’ app whereas sites like eHarmony are thought of a more serious commitment site.

Web 2.0 and online communities

The growth of web 2.0 signifies the change in use of internet for relational purposes (Aguiton, C., & Cardon, D. 2007). Participatory culture online encourages users who share similar interests to come together and engage in a community. Aguiton and Cardon (2007) suggest that ‘web development always contains the community ideal’. It is said that ‘common sociability and a set of roles and defined exchanges modalities gives individuals the feeling that they are part of the community and share a common vision. Web 2.0 introduced users to many different communities, the biggest being known as the blogosphere. This community is full of those who write journal like content about their interests and express opinions, allowing other users to follow, comment and co-create (Dumova & Fiordo,2012). Other online communities include social media communities, online dating communities, the wiki community and many more.

Web 2.0 has become a safe space for users to come online and be who they want to be and find those who share similar interests. Considering most people are online from many points of the world it’s a great way to find and connect with people. The online dating community has become increasing popular way to date and meet new people. Users look to online dating sites and communities like e harmony for many different reasons but mainly to find potential partners and to meet new people. Online dating communities have eased the dating process of finding new people, dating sites allow those who identify as gay or lesbian to find potential partners and also who are the same age (Clemen, atkin, Krishnan, 2015). It is now not uncommon to find someone online (Chappetta & Barth, 2016). The online dating community brings together those with similar interests and same goals allowing users to connect and communicate with like-minded people.

There are many different online dating sites which cater to different users and their different needs. Younger generations usually go for sites like tinder or grinder and look for casual relationships. Whereas middle aged adults commonly look to eHarmony.com. match.com and many more, these sites match members according to similarities shared between the two (Chappetta, & Barth, 2016). Sites that match members by their similarities allow the couples to know their personalities and interests before meeting (Chappetta, & Barth, 2016). Older adults commonly use eHarmony.com or plenty of fish (POF.com) as their online dating platform as it is more popular within an age group of adults 65+. Online dating is used by a small, but growing section of the aging population, this is evident with the numerous advertisements for ‘50-plus dating sites’ such as OurTime.com and SeniorPeopleMeet.com (McWilliams & Barrett, 2014). Match.com (2010) finds that adults 50-plus are the fastest growing segment of users and are an ‘increasing segment of the single population’ (Cooney & Dunne, 2001, as cited in McWilliams & Barrett, 2014). Online dating sites have become the most common way for adults over 50 to meet their marital partners (Gonzaga, 2010 as cited in McWilliams & Barrett, 2014).

Online Dating and Older Generations

According to Chappetta, & Barth (2016), an online dating profile is generally a “public website that other users of the online dating website can access and find information about that user”. The type of information that these profiles consists includes age, gender, location, ethnicity, height and body type, education, career and many more (Chappetta, & Barth, 2016). Online dating profiles allow users to present themselves the way they want to drawing on ‘past, present and future selves’ to create desired image (Ellison, Hancock, Toma, 2012). Identity expression is influenced by the perception of the audience, and the online dating community expects certain information to be shared (Marwick, 2013). Online dating sites are good for those “seeking companionship, sexual partners, romance, freedom from commitment and ease of meeting new people” and the reason for using online dating services will vary with each individual and with different age groups (Clemens, Atkin, Krishnan, 2015).

Menkin, Robles, Wiley and Gonzaga (2015) have found that overall users value ‘interpersonal communication more than sex’. Older users rated sexual attraction as slightly less important than younger users did, however they still highly valued the goal (Menkin, Robles, Wiley and Gonzaga 2015). A survey showed that singles aged 40-69 believe that sexual fulfillment was an important goal for many dating older adults (Menkin, Robles, Wiley and Gonzaga 2015). Menkin, Robles, Wiley and Gonzaga (2015) state that because older adults prefer low-arousal (e.g., calm) rather than a high-arousal positive emotions older adults tend to have greater preference for companionship relative to sexual attraction.

Different age groups have different perceptions and experiences towards online dating. Age is a common variable to consider when looking into the pursuit of online romances (Stephure, Boon, MacKinnon, & Deveau, 2009). Younger individuals will find that using online dating sites as a norm and an extension of their online usage (Stephure, Boon, MacKinnon, & Deveau, 2009). However, with a greater number of older individuals becoming single, motivations to seek new partners’ increases, encouraging them to go online (Stephure, Boon, MacKinnon, & Deveau, 2009). Little attention and study goes into single dating older adults due to the idea of them ‘lacking interest in intimate, particularly sexual relationships’ however many older adults enjoy dating and desire companionship (McWilliams & Barrett, 2014).

Stereotypes of older adults aged 65+ as ‘socially withdrawn or asexual’ ignore that fact that social norms are constantly changing and ‘shifting cohort demographics, it is increasingly common for ‘single older adults to be involved in dating and romantic relationships’ (Alterovitz & Mendelsohn, 2011). Opportunities to develop close relationships often reduce as social networks shrink because of ‘retirement, relocation and the death of friends and loved ones’ (Alterovitz & Mendelsohn, 2011). Due to this increased social isolation older adults are increasingly turning to social media and online dating sites to enhance their social networks. Many unmarried older adults are seen to actively participate and enjoy online dating and desire companionship (McWilliams, Barrett, 2014).

Online Versus Offline Dating

Online dating has affected the way people date and find potential partners. Online dating is fundamentally different to offline date and it can promote better romantic outcomes than conventional offline dating. Intimacy is developed at a faster rate online through online dating sites and communicating online than in a face-to-face setting (Chappetta, & Barth, 2016).  The online setting allows users to find out interests and values quicker than in a face-to-face setting which is helpful for many users especially aging adults who may want to skip the slow ‘getting to know you’ period which many young and new relationships go through. many older adults, 65 and older are commonly widows and widowers are interested in dating turn to computers to enhance their chance of meeting someone (Alterovitz & Mendelsohn, 2011). Stephure, Boon, MacKinnon, & Deveau (2009) state that due to the dating challenges older adults face, internet and online dating site users increase with age.

Online awareness within older adults can be said to be a reaction to social isolation (Thompson, 2008). Social media platforms allow users to constantly update their status and their day-to-day routines for their followers of friends to see (O’Reilly, Milstein, 2011). This results in a feeling of being in touch and a ‘lightweight but meaningful connection’ commonly known as ‘ambient intimacy’ (O’Reilly, Milstein, 2011). Ambient intimacy becomes a way to ‘feel less alone’ and as a part of a community. This is very important for the older generation to feel connected and a part of a community.

Conclusion

Online dating has fostered a dating community within the older generation involving single adults 65 years and older. It provides the aging adults a space to find and connect with new people and gives them a chance they wouldn’t usually get in reality. This virtual space works to make the users feel accepted and safe as everyone using this platform is on there for the same reason. Older generations use different online dating sites than younger generations, this allows them to not feel judged by the younger users but also to refine their search for love to those similar to their age and who are at the same point in life. Older generations are often perceived as lacking in love life and online dating helps fight this stereotype. Online dating has ultimately stepped up the dating game and has encouraged communities to form and users to come together. Older generations are able to use online dating sites to enhance their social circle and meet potential partners. Studies show that users value interpersonal communication rather than sex however sexual attraction and satisfaction is still an important goal (Menkin, Robles, Wiley and Gonzaga 2015). Web 2.0 has influenced single older adults to join online dating sites as single adults are increasingly wanting to be involved in dating and romantic relationship (Alterovitz & Mendelsohn, 2011).

References:

Aguiton, C., & Cardon, D. (2007). The Strength of Weak Cooperation: An Attempt to Understand the Meaning of Web 2.0. Communications & Strategies, 65(1). Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1009070

Alterovitz, S. S. R., & Mendelsohn, G. A. (2011). Partner preferences across the life span: Online dating by older adults.

Chappetta, K. C., & Barth, J. M. (2016). How gender role stereotypes affect attraction in an online dating scenario. Computers in Human Behavior, 63, 738-746. doi:10.1016/j.chb.2016.06.006

Clemens, C., Atkin, D., & Krishnan, A. (2015). The influence of biological and personality traits on gratifications obtained through online dating websites. Computers in Human Behavior, 49, 120-129. doi:10.1016/j.chb.2014.12.058

Dumova, T. and Fiordo, R. (eds.), (2012). Blogging in the global society: Cultural, political and geographical aspects, Hershey: IGI Global (available via library database) http://www.igi-global.com.dbgw.lis.curtin.edu.au/gateway/book/49568

Ellison, N. B., Hancock, J. T., & Toma, C. L. (2012). Profile as promise: A framework for conceptualizing veracity in online dating self-presentations. New Media & Society, 14(1), 45-62. doi:10.1177/1461444811410395

Godfrey, R. (2011, Jun 23). Dating in the 21st century. Canadian Jewish NewsRetrieved from https://search-proquestcom.dbgw.lis.curtin.edu.au/docview/879079097?accountid=10382

Karpf, D. (2009). Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage, by Axel Bruns: New York: Peter Lang, 2008, 405 pages (Vol. 6, pp. 81-83): Taylor & Francis Group.

Marwick, A. E. (2013) Online Identity, in A Companion to New Media Dynamics (eds J. Hartley, J. Burgess and A. Bruns), Wiley-Blackwell, Oxford, UK. doi: 10.1002/9781118321607.ch23

McWilliams, S., & Barrett, A. E. (2014). Online Dating in Middle and Later Life:Gendered Expectations and Experiences. Journal of Family Issues, 35(3), 411-436. doi:10.1177/0192513×12468437

Menkin, J. A., Robles, T. F., Wiley, J. F., & Gonzaga, G. C. (2015). Online Dating Across the Life Span: Users’ Relationship Goals. Psychology and Aging. doi:10.1037/a0039722

O’Reilly, T. (2005). What is Web 2.0: Design patterns and Business Models for the Next Generation of Software. Retrieved from http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1

O’Reilly, T., & Milstein, S. (2011). The twitter book. ” O’Reilly Media, Inc.”.

Stephure, R. J., Boon, S. D., MacKinnon, S. L., & Deveau, V. L. (2009). Internet Initiated Relationships: Associations between Age and Involvement in Online Dating. Journal of Computer-Mediated Communication, 14(3), 658-681. doi:10.1111/j.1083-6101.2009.01457.x

Thottam, I. (2018). The history of online dating retrieved from https://www.eharmony.com/history-of-online-dating/

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.