Tag: #wellbeing

Identity and Online Advocacy

How the ‘misconception of perfection’ by Instagram Influencers encourages impressionable followers to purchase endorsed products that contribute to idolised body standards.

Layla Santella24 Comments

“Beauty Influencers use Instagram as a social platform to share edited photos of their flawless online persona to stand-out within the attention economy and endorse products, whilst simultaneously and unknowingly contributing to mental health issues to impressionable adolescents.” This paper discusses how influencers as an online community create fictional personas and identities in an attempt to appear marketable to brands through their self-proclaimed aesthetic. Once they begin to stand-out Read more […]

Communities and Social Media

Social Media platforms, such as Facebook and Twitter, have led to the decline of Mental Well-being

Amelia Owers28 Comments

Abstract: The purpose of this paper is to investigate and explain how social media can have negative impacts on the mental well-being of users. This paper will argue that online social media communities are inauthentic and yet are replacing real communities which is consequently causing mental health to suffer. The evidence to support this position is that the illusion of sociality prompted by platforms are in actuality inauthentic; that platforms encourage false self-promotion; and that online Read more […]