Tag: TikTok

Online Networks and Social Change

TikTok has dramatically changed the way in which advertisers promote their products and services, although it might not be the most ethical and honest form of advertising

Nicholas49 Comments

Consumers are now more than ever in control of what they consume. They choose who they listen to, what they watch and especially who they trust. Over the past decade there has been a major change in the way in which advertisers reach their audiences. Previously, advertisers would look to mass marketing campaigns such as TV, radio or newspapers, whereas nowadays they are looking at ways in which they can best make use of digital advertising space to find customers, or have customers find them, but, Read more […]

Identity and Online Advocacy

The Failure of Feminist TikTok’s Attempt to Combat Toxic Masculinity

Thomas Kelly47 Comments

The Failure of Feminist TikTokDownload Abstract TikTok is a significant social media platform which allows users to advocate for causes which they believe in. This paper will explore how feminism has created an online community on TikTok, and how effective it is in providing a solution to feminist issues. This paper will use popular hashtags and TikTok accounts to gather an unbiased impression and explore the popularity of different forms of content, in order to prove that feminist TikTok Read more […]

Identity and Online Advocacy

The Impact of TikTok’s Online Communities on Users’ Sexuality Expression

Rachelle Grosse22 Comments

AbstractSocial media has changed the way communities communicate and collaborate with each other in the current day. When interacting virtually, individuals feel more comfortable to explore their identity away from discrimination and intolerance more apparent in the real world. LGBTQ+ members are able to play around with their sense of self and sexual needs with like-minded peers, satisfying their pleasure needs and validating their experiences, especially on a contemporary progressive social media Read more […]

Online Networks and Social Change

TikTok: How the Social Media Giant Created a New Wave of Advocacy

Bonnie Kerr22 Comments

Abstract Under the stream of Online Networks and Social Change, TikTok, the newly found video sharing platform, will be examined and how its popularity amongst Gen Z has effectively led to a third place for advocacy on global issues. Using a vast range of references and sources from academic journals to popular culture news articles and blog posts, the role online networks are playing in creating exposure and advocacy on global issues will be conducted and how this social media platform has allowed Read more […]

Identity and Online Advocacy

TikTok, identity struggles and mental health issues: How are the youth of today coping?

Erin Harwood14 Comments

READ OFFLINE HERE:Download ABSTRACT The way that young people interact with each other has changed significantly, with a noticeable shift occurring due to the COVID-19 pandemic, which broke out in Asian countries in late 2019. Lockdowns around the world led to isolation and a forced sense of loneliness, meaning those with mental health issues were at times forced to find other outlets and ways of coping with such things. Social media sites such as TikTok created a third sense of place for Read more […]

Online Networks and Social Change

TikTok is giving a platform to a new wave of activism.

Yana Bacich16 Comments

CONFERENCE-PAPERDownload Online or digital communities refer to groups of people who meet and community via the internet that share common interests or values with one another (Burns-Stanning, 2020). These loosely connected communities have their own sets of rules and regulations and can be monitored and managed online within the community. Online communities benefit from sharing experiences and knowledge to create open conversations and learn from others on topics of interest. These communities Read more […]

Identity and Online Advocacy

TikTok Influencers Spreading Bad Health Habits and Promoting a Starving Gen Z

Katrina Catchlove17 Comments

KatrinaCatchlove_19817972_ConferencePaperDownload Abstract: Social media has enabled an era of misinformation, where content that is false or lacks scientific evidence is spread rapidly, reaching a vast audience. Although misinformation isn’t exclusive to TikTok, the rise of influencers on this platform has meant that the dispersion of misinformation is believed by vulnerable audiences. Generation Z are the most common TikTok users and are the most vulnerable to the spread of misinformation, Read more […]

Identity and Online Advocacy

TikTok’s Bimbo Feminism: Feminist Activism in the Digital Age.

Grace Cayley20 Comments

Abstract As our use and understanding of social media evolve, so does its utilisation as a tool for advocacy and activism. Social media has been utilised by many as a tool for activism and advocacy and has provided a platform for social change. While some have criticised social media activism as a form of apathetic and performative political participation called “slacktivism” (Morozov 2009), this paper argues that even behaviours deemed as ‘slacktivist’ retain the potential for enacting Read more […]

How AJ Clementine is making that light bulb moment for Transgender youth a whole lot easier
Identity and Online Advocacy

How AJ Clementine is making that light bulb moment for Transgender youth a whole lot easier

Connor Davidson31 Comments

NETS2002-Conference-Paper-FINALDownload Abstract This conference paper explores themes of gender identity and advocacy in contemporary media/online spaces. AJ Clementine a TikTok creator who has over 900,000 followers and 59,000,000 likes, she is also transgender. She thoroughly documents her life experiences on the popular social media platform that is TikTok, to present a well-rounded and authentic character. She has morphed the idea of what a counterpublic is into her community/following Read more […]

Communities and Social Media

#Theatrekids: Finding community through the TikTok platform during the COVID-19 pandemic.

Madison Burkett36 Comments

Abstract: The international arts and theatre communities have suffered greatly due to the continued shutdown of the industry as response to the COVID-19 pandemic. This paper examines the way that these offline communities have found a home on the social media platform TikTok. TikTok offers a unique set of affordances which allow globally dispersed users to form common interested based communities, which includes existing social media features such as friending and hashtag and distinctive functions Read more […]

Communities and Social Media

TikTok: The Centre of Youth Culture in 2021

Ruby Devlin16 Comments

TikTok? The Kesha Song? PDFDownload A persons age can quickly be determined by the first thing they think of when someone says ‘TikTok’. If you started singing the 2010 Kesha hit, you’re probably a millennial. Was your first thought a clock? Okay, Boomer. Thought about your favourite app, Gen Z. In the few years since its launch TikTok has made its way into the cultural zeitgeist as more and more people have downloaded the app. Young users flocked to TikTok to discover the new trendy app Read more […]

Communities and Social Media

TikTok? I guess I could be a celebrity too?

Zoe Lyttle24 Comments

Lyttle_20217327_ConferencePaperDownload Tiktok is one of a kind. It’s different, personalized and engaging. I for one can’t get enough of the app. However, is more than just an app to people, it’s a path to fame. This essay will explore how the social network TikTok has changed the perceptions of celebrities and undertake the exploration of how Tiktok has changed the view of a musical artist. This essay will explore how TikTok’s platform enables everyday people to become famous for just Read more […]