Tag: #onlineidentity

Identity and Online Advocacy

How the ‘misconception of perfection’ by Instagram Influencers encourages impressionable followers to purchase endorsed products that contribute to idolised body standards.

Layla Santella24 Comments

“Beauty Influencers use Instagram as a social platform to share edited photos of their flawless online persona to stand-out within the attention economy and endorse products, whilst simultaneously and unknowingly contributing to mental health issues to impressionable adolescents.” This paper discusses how influencers as an online community create fictional personas and identities in an attempt to appear marketable to brands through their self-proclaimed aesthetic. Once they begin to stand-out Read more […]

Indigenous Communities, Online Diaspora and Social Media

Aboriginal Australian Communities seek to bolster their culture and identity through Facebook.

Avneesh Kaushal Peedoly65 Comments

Peedoly_ConferencepaperDownload Abstract Aboriginal Australian have prominently adopted the Facebook platform which came out with new features to connect more users with their communities. This paper focuses on how Facebook functions as a defensive media mechanism against Aboriginal discrimination in Australia. It explores the shift of cultural practices from physical to online due to existing barriers, the tools that individuals in the Aboriginal communities are using to gain followers in Read more […]