The power of social media and influencers in communities
This conference paper is about the power social media has on communities and in particular the manipulation influencers have on users in the digital world.
Tag: influencer
Selling community and togetherness: Authenticity, identity, and revenue in influencer-led culture
PDF Copy – Tim Creevey – Conference Paper – DCNC21Download Abstract This conference paper will be addressing the authenticity of online identities and communities that have been established through social media networks by influencers. I will be arguing that paid influencers and influencer culture challenge the authenticity of online communities, as social media platforms provide users with the opportunity to develop a sense of community, but the virtual community has been established to create Read more […]