Communities and Social Media

Selling community and togetherness: Authenticity, identity, and revenue in influencer-led culture

PDF Copy – Tim Creevey – Conference Paper – DCNC21Download Abstract This conference paper will be addressing the authenticity of online identities and communities that have been established through social media networks by influencers. I will be arguing that paid influencers and influencer culture challenge the authenticity of online communities, as social media platforms provide users with the opportunity to develop a sense of community, but the virtual community has been established to create Read more […]