Communities and Social Media

Social media has influenced and revolutionised food industry through virtual food communities

Abstract Social media communities are influencing the food industry through virtual food communities. Virtual food communities are prevalent on various social media platforms where food enthusiasts with different hobbies and interests come together to build a strong community. The argument that this paper presents is that virtual food communities have influenced and revolutionized food industry. There has been a rapid growth in consumption communities formed around products, brands, and services Read more […]

Identity and Online Advocacy

#MeToo: Breaking taboos, raising awareness, empowering and uniting victims around the world

RhabiyaCadamally_MeToo_BreakingTaboosRaising-awareness_EmpoweringAndUnitingvictimsaroundtheworld-3Download Abstract: The #MeToo movement made headlines by drawing attention and raising awareness to the pervasiveness that sexual harassment and abuse is a phenomenon that occurs globally in different settings whereby previously there was a lack of understanding of the underlying impact on victims. This paper delves into the importance of online advocacy through hashtag activism by focusing on Read more […]

Communities and Social Media

ENTREPRENEURS USING SOCIAL MEDIA (FACEBOOK) TO ADVERTISE THEIR BUSINESS

Tags : #Facebook #conference #facebookasmarketingtool #debate #socialmedia #socialmediamarketing #businessmarketing #digitalmarketing #digitaladvertisement Abstract Social media such as facebook believed to be the the platform that can increase customer interaction and participation and also the alternative to traditional way of promoting business. The purpose of this conference paper is to elaborate the main point why social media such as facebook as effective way of marketing tool to promote Read more […]

Online Networks and Social Change

Social Commentary YouTube: Performance of civic agency in the 21st Century

Abstract In the wake of summer 2020, the internet saw multiple movements, for instance, Black Lives Matter as well as #FreeBritney gain momentum. This paper asserts Social Commentary YouTube scene as a contemporary force for civic engagements and analyses its role in supporting social change relative to those movements. There is a definite growth of popularity for this genre with YouTubers such as D’Angelo Wallace, being regarded as respected and genuine commentators who employ thorough research Read more […]

Communities and Social Media

Social Media platforms, such as Facebook and Twitter, have led to the decline of Mental Well-being

Abstract: The purpose of this paper is to investigate and explain how social media can have negative impacts on the mental well-being of users. This paper will argue that online social media communities are inauthentic and yet are replacing real communities which is consequently causing mental health to suffer. The evidence to support this position is that the illusion of sociality prompted by platforms are in actuality inauthentic; that platforms encourage false self-promotion; and that online Read more […]