Communities and Social Media

Exploring the construction of identity in health and wellness Instagram influcers

Instagram has allowed people to construct their identity in ways to send their target audience desired messages. For some people this is just sharing images of their lives with family and friends to show they are happy and out living life. For other, their identity and self-presentation is carefully constructed to be marketable. Health and wellness influencers wield a great deal of power online by promoting a healthy lifestyle to their online communities through their online self-presentation. However, Read more […]