Identity and Online Advocacy

Performance of ideal self-online having a detrimental effect on social media influencer’s identity

Abstract  Influencers are today’s mini celebrities; their audience is absurdly large with some having millions of followers. Influencers are normal people but will an added value, which having the chance to get money out of posting content online and thus earning their life. Their idea lifestyle encourages more and more people to become influencers. This paper aims to show how being an influencer can have a detrimental effect on their life. Yet being an influencer has many worthy sides, Read more […]