Abstract  The purpose of this paper is to shed light and explore the role of the lifestyle and fashion influencer community on Instagram and how they stimulate portrayals of identities. The nature of influencers is constantly evolving. In today’s world, they are more pronounced and becoming more popular. Some have grown from virtual obscurity to being nearly as famous as traditional icons in the world.  This paper, argues that, the lifestyle and fashion influencer community on Instagram Read more […]