Consumers are now more than ever in control of what they consume. They choose who they listen to, what they watch and especially who they trust. Over the past decade there has been a major change in the way in which advertisers reach their audiences. Previously, advertisers would look to mass marketing campaigns such as TV, radio or newspapers, whereas nowadays they are looking at ways in which they can best make use of digital advertising space to find customers, or have customers find them, but, Read more […]