Communities and Social Media

Government’s misunderstanding of social media is a missed opportunity

This paper argues that while Australian state governments do have a digital presence, they are slow to utilise platforms like Facebook and Twitter as opportunities to build their social capital, and evolve their relationships with citizens. Historically the relationship between citizens and their government has changed as advancements in technology reshape communities, and the way citizens live and interact. Arguably digital technology is driving a new wave of change but the citizen/government dynamic is remaining static.