Social Networks

How do small creative businesses benefit from making use of social networks?

Abstract Although there are concerns that premeditated and calculated authenticity on social media can cause creative small business to lose their connection with community, self-branding can also strengthen community ties and brand loyalty with customers. This paper seeks to explore how creative businesses are able to succeed by utilising social networks and marketing techniques to make their businesses more publicly visible. These include the use of virtual studios Read more [...]