The Influence of Social Media on Travel Motivations

Final Conference Paper

This paper explores the convergence between the communication of travel motivations and the emergence of new media uses among Generation Y (Gen Y) and suggests a convergence of travel profiles from backpacker to flashpacker, characterised by digital nomadism. It questions, is Generation Y growing up in the emerging digital sphere the reason for the changes to tourist motivations? How have traditional notions of travel motivations changed and is the proliferation of social media responsible for this change? The text draws on Bolton et.al (2013), to define the characteristics of Gen Y and highlights the works of Richards (2015) in analysing the differences between backpackers and digital nomads.