Social media raises awareness of current affairs and spreads influences. However, it is also an outlet for negativity and adverse political discourse.
Social media platforms such as Facebook, Instagram, and Twitter are popular with users worldwide. These platforms brought people and organisations together, allowing them to connect and interact in real-time (Vanderkaay, 2010). Many users are probably unaware of the downsides of social media. Usually, the positive traits Read more [...]
Since the socialization of online culture, which came about with the creation of Web 2.0, online communities and networks have not only been developed, but have been recognized for their ability to efficiently connect users to one another as well as for their significant value in regard to their influence and population. As activism and social change movements have begun to find their place in online environments, it is met with varying responses which encourages users to Read more [...]
Abstract:
This paper explores the dynamic social media tactics being used by North American politicians to infiltrate important voter bases that exist within Instagram communities. Recent studies have shown that politicians' Instagram strategies in North America play a critical role in how favourable their impressions are to a younger audience. Specifically, how young voters find politicians trustworthy when they get on board with online advocacy. When politicians follow everyday social Read more [...]
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Abstract: Online networks are some of the most used forms of communication within contemporary society. In regards to social change movements and politics however, they are also used as a tool to spread messaging, create awareness and overall educate people who otherwise wouldn't have access to this specific kind of information about differing social causes. However, while the prevailing thought that online social networks can and are being used effectively Read more [...]