Social media platforms such as Instagram, Facebook, and TikTok are well-known over the world; they have brought the world and the community closer by allowing people to communicate and connect in real-time. Every day, these social media platforms strive to enhance their systems to make life simpler for their users. It increased work prospects, brought loved ones closer together, and enhanced human contact to new heights (Vanderkaay, 2010). However, most users are unaware of the drawbacks Read more [...]
The digital realm has given us an unlimited space and opportunities to share our interests and communicate with others who share the same interest, those who takes the lead to create contents for the wide audience are called “Internet influencer”. These influencers have their own communities, where content consumers and fans can communicate with each other, share their interests and express their support for the influencers. In 2016, a brand-new internet celebrity phenomenon called Read more [...]
Virtual livestreamers – also known as VTubers – are a recent hot topic among the livestreaming community. VTubers as a whole provide a wide range of topics for discussion, especially in relation to identity performance. Identity, as a concept is a notably fluid process, and as Jones and Krzyzanowski (2008) state, it can be “(re)constructed and (re)interpreted by actors in a multiplicity of ways” (p. 43). In this paper, I will be discussing the appeals of VTubers in relation to their Read more [...]