Abstract
The purpose of this paper is to gain a better understanding of social media influencers in general and to outline the various effects they have on adolescence. There will also be some concern about how brands use social media influencers to promote their products and content. This paper was divided into two sections: "Impact of social media influencers on teens" and "How brands promote their products and content through social media influencers". As a result, peer-reviewed Read more [...]
Social media platforms such as Instagram, Facebook, and TikTok are well-known over the world; they have brought the world and the community closer by allowing people to communicate and connect in real-time. Every day, these social media platforms strive to enhance their systems to make life simpler for their users. It increased work prospects, brought loved ones closer together, and enhanced human contact to new heights (Vanderkaay, 2010). However, most users are unaware of the drawbacks Read more [...]
Abstract:
Social Media Influencers are very popular and they are categorized as celebrities. Their communities are very large, sometimes reaching hundreds of million followers around the world, most of them being very young. The online influencers are often portrayed as lucky people who live lavish lifestyles. These people earn their living by posting videos, photos, and content which are usually interesting. Their “perfect life” and their Read more [...]
Abstract:
This paper argues that YouTubers limit a child’s personal development of their identity through manipulative marketing techniques and playing on their vulnerability. As influencers grow in popularity and target their videos towards younger children it has become more important than ever to make sure this content is regulated, and parents need to know what their child is being influenced by. This paper looks at the case study of Jake Paul, a popular influencer with a young audience Read more [...]
Abstract:
The evolution of the web and internet has created a wide range of opportunities for social networking platforms to grow. Today, multiple different platforms have emerged allowing users to communicate and connect with each other online. The social networking platforms of Twitter, Instagram, Facebook, YouTube, and LinkedIn, in particular play a crucial role in how individuals communicate in society. With the increasing developments of these social media platforms, individuals Read more [...]