Identity and Online Advocacy

#BlackLivesMatter, collective identity formation on Twitter to call for social and political change.

Abstract Using Black Lives Matter as an example I explore the use of hashtags on Twitter for the purpose of forming collective identity among users, as an effective mobilisation strategy for advocacy movements to rally for social change. However, I argue that the broad nature of tweets and hashtag adaptations which have surfaced that coincide with the hashtag #BlackLivesMatter, can cause misinterpretations and construct new meanings that may not align with the Black Lives Matter standpoint. Nevertheless, Read more […]

Identity and Online Advocacy

#MeToo: Breaking taboos, raising awareness, empowering and uniting victims around the world

RhabiyaCadamally_MeToo_BreakingTaboosRaising-awareness_EmpoweringAndUnitingvictimsaroundtheworld-3Download Abstract: The #MeToo movement made headlines by drawing attention and raising awareness to the pervasiveness that sexual harassment and abuse is a phenomenon that occurs globally in different settings whereby previously there was a lack of understanding of the underlying impact on victims. This paper delves into the importance of online advocacy through hashtag activism by focusing on Read more […]

Communities and Social Media · Identity and Online Advocacy

Instagram, Female Empowerment and the #notallmen Movement

ABSTRACT: The #notallmenbuteverywoman movement took Instagram by storm and was sparked after the devastating end of Sarah Everard, who simply just walked home alone at night. The argument that comes with this movement is that ALL women should be able to do the simple things in life without the constant conscience thoughts which have being ingrained in our minds from our youth. This movement had a global impact for all woman as it aimed to educate men, spread personal stories and show support Read more […]

Identity and Online Advocacy

How AJ Clementine is making that light bulb moment for Transgender youth a whole lot easier

NETS2002-Conference-Paper-FINALDownload Abstract This conference paper explores themes of gender identity and advocacy in contemporary media/online spaces. AJ Clementine a TikTok creator who has over 900,000 followers and 59,000,000 likes, she is also transgender. She thoroughly documents her life experiences on the popular social media platform that is TikTok, to present a well-rounded and authentic character. She has morphed the idea of what a counterpublic is into her community/following Read more […]