Identity and Online Advocacy

TikTok Influencers Spreading Bad Health Habits and Promoting a Starving Gen Z

KatrinaCatchlove_19817972_ConferencePaperDownload Abstract: Social media has enabled an era of misinformation, where content that is false or lacks scientific evidence is spread rapidly, reaching a vast audience. Although misinformation isn’t exclusive to TikTok, the rise of influencers on this platform has meant that the dispersion of misinformation is believed by vulnerable audiences. Generation Z are the most common TikTok users and are the most vulnerable to the spread of misinformation, Read more […]