The rise to fame: The power of music fandom communities using Social Network Sites to promote musicians.
Abstract The abilities of the internet have allowed independent music artists to take the distribution and production of their music into their own hands, but they need the fandom communities to publicise their music. The goal of most musicians is to achieve success, which often involves sales and interest from a record label. The fandom communities will use a variety of Social Network Sites (SNSs) to communicate and generate buzz in their choice of music or artist. While streaming services Read more […]