Communities and Social Media

The rise to fame: The power of music fandom communities using Social Network Sites to promote musicians.

Abstract The abilities of the internet have allowed independent music artists to take the distribution and production of their music into their own hands, but they need the fandom communities to publicise their music. The goal of most musicians is to achieve success, which often involves sales and interest from a record label. ┬áThe fandom communities will use a variety of Social Network Sites (SNSs) to communicate and generate buzz in their choice of music or artist. While streaming services Read more […]

Communities and Social Media

Joining the ARMY: Community, Friendship and Intimacy on K-Pop Twitter

Abstract Fans of K-Pop music use Twitter to form active online communities, developing strong relationships with one another, exchanging information and often mobilising for causes beyond the scope of fandom. This paper focuses on fans of the Korean Pop band BTS, known as ARMY (Adorable Representative M.C. for Youth), as a case study to examine how fan communities can develop through social media and leverage those bonds to organise themselves, create relationships, share knowledge and drive Read more […]