Identity and Online Advocacy

The positive side of Social media: The support of self-presentation, mental health and friendships among Instagram users.

Abstract Prior to the Instagram platform, many people tend to be more confident and comfortable about their identity when they surround themselves with other people. As innovative technology allows people to have a border connection with others globally, technology plays a significant role in some people’s lives. Instagram is one of the platforms that has highly favoured by most people since the beginning. It is an image and video-based platform that allows people to interact and communicate Read more […]

Identity and Online Advocacy

Instagram used as a tool by influencers to perform an “authentic” persona among users.

TannajeeConferencePaper-identity-and-online-advocacyDownload Abstract: The purpose of this paper is to investigate the different perspectives where Instagram influencers perform an “authentic” persona towards their own community. The argument is that influencers engage actively in the settlement and consolidation of their authentic persona among their followers on Instagram. This paper, therefore, argues that brands and influencers work together to build up marketing strategies and this Read more […]