Tag: #BlackLivesMatter

Identity and Online Advocacy

#BlackLivesMatter, collective identity formation on Twitter to call for social and political change.

Melissa Millman26 Comments

Abstract Using Black Lives Matter as an example I explore the use of hashtags on Twitter for the purpose of forming collective identity among users, as an effective mobilisation strategy for advocacy movements to rally for social change. However, I argue that the broad nature of tweets and hashtag adaptations which have surfaced that coincide with the hashtag #BlackLivesMatter, can cause misinterpretations and construct new meanings that may not align with the Black Lives Matter standpoint. Nevertheless, Read more […]

Communities and Social Media

The Black Lives Matter movement on Twitter has socially and politically strengthened the Afro-American community with the use of hashtags.

Anne-Marie Tatyanna Rachel Kimberley Penny16 Comments

Abstract:   The Black Lives Matter movement on Twitter has been able to socially and politically strengthen the relationships of Afro-American community in the offline world through the use of hashtags. My purpose in writing this paper is to make readers aware of the difficulties faced by some Afro-American people who suffered and are still suffering from ill-treatment and injustice due to the colour of their skin. The hashtag Black Lives Matter has opened the door Read more […]