Tag: beauty

Online Networks and Social Change

The Impact of Social Media on Adolescent Body Image

Eleanor Mitchell18 Comments

Abstract The purpose of this study was to examine the effects of active engagement on social media platforms such as Instagram and Tumblr, on negative body image association among adolescents. The rise of the internet and social media platforms have resulted in an increasing number of issues related to self-esteem negative body image such as detrimental online trends, eating disorders and dangerous pro anorexia websites. This paper will use Leon Festinger’s social comparison theory to Read more […]

Communities and Social Media

Beauty Influencers, Marketing, Advertising on Social Media and Authorial Identity

Emma Auge19 Comments

CONFERENCEPAPERAUGEpdfDownload Abstract: This paper will deal with the understanding of beauty influencers on social media platforms, primarily Instagram, and how the concept of an influencer has become a marketable asset for beauty brands in the promotion of their products. We will analyse the way that influencers interact with their following to create trustworthy bonds between follower and influencer. The way in which an influencers authorial identity and performative identity is represented Read more […]