TannajeeConferencePaper-identity-and-online-advocacyDownload Abstract: The purpose of this paper is to investigate the different perspectives where Instagram influencers perform an “authentic” persona towards their own community. The argument is that influencers engage actively in the settlement and consolidation of their authentic persona among their followers on Instagram. This paper, therefore, argues that brands and influencers work together to build up marketing strategies and this Read more […]