Introduction Authenticity is a term used to describe how real or genuine something may appear to be (Buendgens-Kosten, 2014). The general concept of being authentic based on this definition would purely suggest that for one to be authentic they must be genuine and honest. Whilst it could be argued that in day-to-day life, we cannot truly be authentic at all times, this paper will focus on the affect social media and the groups formed within it have had on the concept of being authentic. The main Read more […]