Abstract Fans of K-Pop music use Twitter to form active online communities, developing strong relationships with one another, exchanging information and often mobilising for causes beyond the scope of fandom. This paper focuses on fans of the Korean Pop band BTS, known as ARMY (Adorable Representative M.C. for Youth), as a case study to examine how fan communities can develop through social media and leverage those bonds to organise themselves, create relationships, share knowledge and drive Read more […]