Abstract
Twitch over the last decade has risen to prominence throughout the internet specifically in the gaming community. This article focusses primarily on the research of Taylor (2018) and Lin et al. (2019) which outline ‘Twitch’s’ (https://www.twitch.tv/) features as a platform and how they impact their audience. Using this research as a base a comparison between ‘Twitch’ and previous entertainment medias is used to argue that streaming platforms such as ‘Twitch’ have changed the relationship between creators and fan communities empowering them by, requiring creators to interact with their community to succeed, integrating fan communities into content production, and enabling fan communities to have a greater influence over the content they receive.