Abstract The aim of this paper dive into natural hair communities on YouTube and their way of affecting black women’s hair visibility/promotion and identity building. The main argument is that natural hair vloggers on YouTube have increased the mainstreaming and popularity of curly/kinky/afro natural hair by creating content that breaks the stereotypes of those types of hair. Those Black curly hair vloggers have empowered black women and participated in the solidification and construction of Read more […]