CONFERENCEPAPERAUGEpdfDownload Abstract: This paper will deal with the understanding of beauty influencers on social media platforms, primarily Instagram, and how the concept of an influencer has become a marketable asset for beauty brands in the promotion of their products. We will analyse the way that influencers interact with their following to create trustworthy bonds between follower and influencer. The way in which an influencers authorial identity and performative identity is represented Read more […]