Abstract: This paper explores live-streaming with a focus on Youtube and Twitch. It shows some of the societal issues surrounding the act of live-streaming, touching upon the fear of missing out, how digital social presence varies between live-streaming and other forms of social media, and how platforms take advantage of the limits of personal social interaction during live-streaming for financial benefit, making comparisons with the findings of other researchers to show how live-streaming can be addictive and predatory in a way unique to itself.