Abstract
The purpose of this paper is to examine the value of health philanthropy in Australia and the use of social media to instill trustworthiness and authenticity in the public persona of a philanthropic organisation’s figure head. This paper takes the position that once trustworthiness and authenticity has been established, it needs to be maintained by building brand identity and forming enduring, meaningful relationships with donor communities. Taking the McGrath Foundation as a case Read more [...]
Category: Identity in Communities and Networks
The stream focuses on the place of identity in communities and social networks.
Abstract
Young teens are embracing the video looping mobile application TikTok as a creative way of engaging themselves and their peers in political issues and debates. Users of TikTok are using the potential power of weak ties within the social network to reach a wider audience which has the ability to promote democracy. TikTok enables teens to network and collaborate with its socio-technical features by creating a Third space for teens to negotiate and articulate their social values and Read more [...]
Abstract
Social networking sites have helped improve the way people express themselves and find their identity. They can also be a place for people to join communities, collaborate and promote activist movements such as the vegan movement. Identity among vegan YouTube influencers is very important as there seems to be a fight for status to always be noticed. One of the more popular types of veganism on YouTube is dietary veganism, with influencers focusing on body image and food choices rather Read more [...]
This stream focuses on the place of identity in communities and social networks.