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Web 2.0 and Social Networks have altered the way in which people, particularly adolescents, communicate with each other.

Conference Paper Topic: Web 2.0 and Social Networks have altered the way in which people, particularly adolescents, communicate with each other, as well as the way in which they interact with brands as consumers. The emergence of Web 2.0 and social networking has seen a change in the way humans, particularly adolescents, communicate (Riesmeyer, Hauswald, & Mergen, 2019). Whether it be with each other, to a mass audience, or to a commercial brand, adolescents are have become more media Read more [...]