Author: Emily Oldfield

The benefits of Facebook groups for fashion businesses and influencers: Creating and sustaining community through Web 2.0

Post author By Emily Oldfield
Post date 11/05/2020
26 Comments on The benefits of Facebook groups for fashion businesses and influencers: Creating and sustaining community through Web 2.0

ABSTRACT The purpose of this paper is to show how businesses in the fashion industry are utilising Facebook groups to create and sustain community. Facebook groups are a capability available through Facebook that enables users to connect with others that aren’t necessarily included as part of their immediate Facebook friend list. The argument stance that this paper presents is that businesses in the fashion industry are benefiting from using Facebook groups despite the limitations of personal Read more [...]

Tags facebookgroups, fashionindustry, socialmedia, socialmediamarketing, web2.0

May 17, 2020

By Kenneth Ma Abstract As the information technology has improved a lot in these recent years, access to internet become easier to people nowadays than before. Social media sites and applications such as Facebook, Instagram and Twitter are significantly gaining attention of the public. In the introduction, we will give a brief background information about the social network platforms and define the important concepts about social networks. We will present our argument through the thesis, which Read more […]

May 15, 2020

Many early Web 2.0 scholars held high hopes for Instagram. Unlike the rigid perceptions of gender reinforced through traditional media, social network sites (SNS) were heralded as a space where harmful gender norms could be challenged, dismantled, and eradicated. However, cultural and institutional filters embedded within Instagram communities are having quite the opposite effect, instead reinforcing and reproducing existing hegemonic gender stereotypes, inhibiting the formation of group and individual identities that fall outside of existing gender norms, mirroring offline inequalities, and slowing the progress of fourth wave feminism.

May 14, 2020

Conference Paper Topic: Web 2.0 and Social Networks have altered the way in which people, particularly adolescents, communicate with each other, as well as the way in which they interact with brands as consumers. The emergence of Web 2.0 and social networking has seen a change in the way humans, particularly adolescents, communicate (Riesmeyer, Hauswald, & Mergen, 2019). Whether it be with each other, to a mass audience, or to a commercial brand, adolescents are have become more media Read more […]

May 13, 2020

Introduction It is impossible to deny that communication and collaboration have become major aspects of our everyday internet experience. The online video game industry has thoroughly embraced the concepts of cooperative gaming in order to provide players with a sense of community. Video games have long been seen as a solo endeavor – as a way to escape reality and leave social interaction at the door. However, this paper aims to dispel the notion that video games are separate to real-world Read more […]

May 11, 2020

Communities are a vital part of society. From the people to small businesses brings growth and innovation to the local community, they need to be innovated with how they continue to grow in today’s society. With technology always changing and adapting to what people want. A part of technology changing on the daily basis is social media. Social media platforms adapt and change all the time like a small business. A platform that small businesses have gravitated towards is Instagram. Instagram was Read more […]

May 11, 2020

NET204_Alison McGuigan_Conference-paperDownload Abstract This conference paper discusses the different dynamics between social media and communities. As the web 2.0 emerged, it challenged conventional barriers like physical and affective distance. To illustrate my point, I focused on dance and performance professionals that use Facebook for promotion and to build their online communities. As dance teachers in New South Wales are mostly freelance or self-employed, they count on Facebook’s Read more […]

May 10, 2020

Abstract The purpose of this paper is to describe how the LGBT community have embraced social networking and how for all the benefits that the community have gained, they still continue to challenge heterosexual norms. The introduction of Web 2.0 and the spread of social networking has enabled the LGBT community to flourish in a space that they have taken full advantage of. Dating apps such as Grindr have enabled the already strong community bonds within the LGBT community to be strengthened, Read more […]

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